Vital Football

Latest Blackpool FC News

FSF On Net Loss Of Football's Bumpter TV Deal

FSF On Net Loss Of Football's Bumpter TV Deal


Net loss on football's bumper TV deal

One of the year's biggest stories crept by last month without anyone paying too much attention. You'd almost think the mainstream media had a vested interest in ignoring it…

After years of burying its head in the sand the Premier League has eventually come out blinking into the sun and admitted that internet streaming could crush the professional game's finances.

For the uninitiated, internet streaming basically means you can watch football on the net for zip all instead of splashing out on those expensive Sky and Setanta subscriptions. There are amazing parallels with the music industry which has been trying to tackle this problem since the days of Napster in the late 90s.

Both music and football have punters who show a type of love and loyalty that most industries can only dream of. Do they work with this and cherish the relationship? Do they hell. They see themselves as having a divine right to cream off every last penny they can from the 'consumer' and end up corroding much of the goodwill that got them where they are.

The music industry tried to scare fans by saying the major labels would go bust and no 'talent' would be found. People knew it was rubbish, the labels are only the delivery systems, the middleman. The net changed all that. Loads of new bands are turning their back on the majors, they can market themselves online, signing to a label is no longer the Holy Grail.

Similarly the football industry warns that if TV deals collapse we won`t be able to afford the 'talent'. Well, most people are well and truly sick of the ridiculous wages they're asked to fund anyway and understand the contempt with which Setanta and Sky treat the average match-going fan. No sympathy here. Plus, we're not daft, if TV deals everywhere drop through the floor, it evens out. If English teams can't afford to pay £100,000-per-week because of free online football, how would the Italians or Spanish?

Technology brought football its billions through TV, and it'll take them away through the internet. Take a look at the music industry. CD's made the song digital and record labels millions as people replaced their old vinyl with CD`s. But they`ve found one almighty problem with this. You could copy analogue (remember mixtapes?!) but sound quality suffered and it was a bit of a faff. Then digital transformed all those lovely sounds into 1 and 0's (we know 10 binary jokes and they're both rubbish) which could be shared with minimum fuss to millions of people, for free, once the internet arrived. Whoops.

Football's experience of this is taking longer but the same is happening. Those lovely satellite companies have gone to the trouble of digitising (and globalising) all their content so that instead of a NASA-approved-two-ton satellite dish in your backyard, all you need is a TV and credit card. Get a laptop and you can share the pictures with millions if that`s your thing.

The Premier League will huff and puff because they stand to lose billions in TV deals. But the internet is a system developed to allow the US Government to communicate in the event of a nuclear holocaust. It`s pretty Richard Scudamore proof.

Clubs are getting worried but it`s a problem of their own making. Extortionate prices mean the next generation has (largely) turned their back on the live game. A lot of younger fans today don`t need the live fix. They think football`s watched on TV anyway and the average Premier League crowd is now in its mid-40`s and rising in age year-on-year.

But what happens when the masses realise they can watch - for nothing - live games on the internet? TV revenue disappears and clubs go bust. This isn't just a problem for the top-flight either, it goes all the way down to conference level where clubs rely massively on Setanta's money.

Clubs have to drop prices and win back the next generation who aren't currently hooked on the live game. Relying on the Russian Roulette of TV revenue will cost them in the end.

The Football Supporters' Federation is the organisation that campaigns for you and represents more than 142,000 fans across England and Wales. For more information, or to join, visit www.fsf.org.uk or email info@fsf.org.uk.

Win FREE pizza with Vital Football!
Select your team and get 50% off if they score twice.
www.papajohns.co.uk/football



For the very latest Championship odds

Free £15 bet when you spend £5 on The New Football Pools

Click here to join in the debate on the club forum.

Writer:Editor
Date:Tuesday March 31 2009
Time: 2:28PM

Login to post a comment

Recent Blackpool Articles

A Vital Challenge - Ben Nevis To Face The Fear

Vitalfootball.co.uk co-owner Jonathan Fear is pushing himself to the limit in order to raise funds for Cystic Fibrosis.

Who Will Blackpool Face In 2016/17 (3/5/16)

With less than a handful of games remaining in the 2015/16 campaign, some promotions and relegations in the football pyramid are already known.

McDonald & McAlister On Wigan Loss

Manager Neil McDonald and Jim McAlister have reflected on the heavy defeat to Wigan Athletic at the weekend.

Stats: Blackpool v Wigan

All the stats from Blackpool (0) vs (4) Wigan, Bloomfield Road, 30/4/16 Att: 9,226

Archived Vital Blackpool Articles

Vital Blackpool articles from
As featured on NewsNow: Real Madrid news
Real Madrid News 24/7  

Site Journalists

Write for Vital Blackpool
Write For Vital Blackpool
Apply Here

Current Poll (see more polls)

Wigan MotM
Suggested By: Site Staff
Doyle0%
White0%
Aldred20%
Robertson0%
Higham0%
Philliskirk0%
Potts20%
Smith0%
McAlister20%
Cullen0%
Redshaw20%
Sub - Blyth0%
Sub - Paterson20%
Sub - Ikpeazu0%
ScoopDragon Publishing Entire League Network of Sites

League Table

# Team P W D L Pts. GD
P Wigan 45 24 15 6 87 40
2 Burton 45 25 9 11 84 20
3 Walsall 45 23 12 10 81 17
4 Millwall 45 23 9 13 78 23
5 Bradford 45 22 11 12 77 13
6 Barnsley 45 21 8 16 71 13
7 Scunthorpe 45 20 11 14 71 11
8 Gillingham 45 19 12 14 69 16
9 Coventry 45 18 12 15 66 16
10 Sheff Utd 45 18 12 15 66 7
11 Rochdale 45 18 12 15 66 6
12 Port Vale 45 18 11 16 65 3
13 Peterborough 45 18 6 21 60 5
14 Southend 45 16 11 18 59 -5
15 Bury 45 15 12 18 57 -18
16 Swindon 45 15 11 19 56 -10
17 Oldham 45 12 18 15 54 -12
18 Chesterfield 45 15 8 22 53 -10
19 Shrewsbury 45 13 11 21 50 -18
20 Fleetwood 45 11 15 19 48 -6
21 Blackpool 45 12 10 23 46 -19
22 Doncaster 45 11 12 22 45 -16
R Colchester 45 9 13 23 40 -41
R Crewe 45 7 13 25 34 -35
Latest F1 News
Latest Vital Boxing News

Recent Blackpool Results (view all)

Blackpool Fixtures (view all)

May 8 2016 12:30PM : Peterborough United (a)
Sky Bet League One

Vital Members League Table

RankNamePoints
1.premier 128
2.Layton_Seasider17
3.whitey194215
4.Bear195114
5.DEVONLAD14
6.SeasideEssexXile13
7.Hastings11
8.BobHatton9
9.Albert Ramsbottom8
10.SaskPool6