Coca-Cola 'Buy a Player' is back

Coca-Cola today gives Blackpool fans the fantastic opportunity to increase their club`s transfer fund by launching a brand new on-pack promotion called 'Buy A Player`. With a £10M prize fund on offer, and one in every two packs guaranteed to win, Coca-Cola is hoping Blackpool fans get behind their team and start racking up their transfer fund.

From today, anyone buying a promotional bottle or multipack of Coca-Cola or Coke Zero will be in with a chance of winning a prize for Blackpool transfer fund. Prizes range from 50p all the way up to £100,000. The winners of the £100,000 prizes will also win a personal cash prize of £10,000.

Fans need to simply text in the unique code found on promotional bottles or multipacks to 80094 or enter it at www.coca-cola.co.uk/football. Upon entering, Pool fans will find out instantly if they are winners of money for their club.

Everyone entering the Buy A Player promotion up until February 7th will also be automatically entered into a separate draw for £250,000. The winner will be announced live on Soccer AM on Saturday 10th February 2007.

Steve Cumming, Sponsorship Manager, Coca-Cola Great Britain said: "Buy A Player is our biggest football promotion to date and is set to strengthen our already highly credible association with football. 'Win A Player` was hugely successful but we have tried to make the 'Buy a Player` promotion bigger, better & even more exciting for football fans."

The launch of 'Buy A Player` follows on from two successful years of the Coca-Cola Win A Player promotion, which received over three million entries and saw fans from two South Coast clubs - Brighton and Southampton - win £250,000 for their respective clubs transfer kitties in 2005 and 2006.

Last year 'Win A Player` gave one main prize of £250K to Southampton fan Chantelle Legg, and two further prizes of £50K to Brentford fan Steven Hearn and Oxford fan Andy Perrin. This year`s promotion will ensure that Blackpool fans are now in with a chance to win something for their club.

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